When hair is dry, it needs a drink. Give it the hydration it needs, and wants, with a balance of ingredients that clarify and infuse moisture, all the while locking in color. A signature product in our Eco Chic® collection, Giovanni 50:50 BALANCED™ Shampoo balances the art of clean with supreme protection. Gentle enough for every day, superior shine is on the way. Smile. This is happy hour…for your hair.