Healthier by Nature. Certified Organic Cotton Cover. Soft and Discrete. Natural Materials. Breathable. Chlorine-Free. No Latex, Plastic or Perfumes. Organic Cotton Cover. Individually Wrapped and Biodegradable. Natural pads for a sensitive bladder. What is SUI? Stress Urinary Incontinence can occur when you sneeze, cough, laugh, lift or exercise because of the extra stress placed on the valve of the bladder causing accidental leakage of urine. SUI affects women of all ages, most often after childbirth or during menopause.